Renowned for our iconic energy drinks product line, Hype Drinks stands as a functional beverages company at its core.
The EDM Festival was an amazing opportunity to give Dutch music lovers a first taste and collect valued product feedback.
This was the final phase of an elaborated digital campaign, which started with the promotions of a “mystery box”, asking curious social media users to guess what it included.
Hype Energy officially announced the arrival of the Hype Energy Twisted line, comprised of Cherry Punch and Tropical Punch flavors.
Hype Energy has a strong history of supporting the surf community and with this addition to the Athlete Team, the energy drink brand continues to demonstrate support of local athletes and talented youngsters.
Hype Energy is excited to continue to expand its availability in Latin America with the introduction of the iconic MFP, Sugar Free and UP flavors to Guatemala. The new distribution agreement brings the premium energy drinks to the country for the first time.
Team Hype Energy WindyMilla had to face the elements for the Milan round of the 2018 Red Hook Criterium race series. Keira McVitty and Juliet Elliott had shown impressive stamina in Brooklyn for round one and both were hoping for dryer conditions in Italy
The deserts of Chile play host to the latest Hype Energy sponsored motorsports event, 150 competitors will be testing man and machine in one of the toughest locations in South America on August 30th through to 2nd September.
The new distribution agreement means consumers will be able to taste our classic MFP recipe for the first time.
Young talents Mads Sørensen and Marcel Kiefer will join the team, along with one more driver to be signed from the upcoming F1 Esports Pro Draft on the 9th of July, to drive for the virtual Pink Panthers in this season’s competition, taking place in October and November.