Hype Energy was first introduced to Dutch consumers through a soft launch on King’s Day by participating in the Slam! Koningsdag 2019 Festival

Apart from the complete product range being available, Hype Energy also had a reserved space to set up a sampling booth and communicate additional brand information. 
The EDM Festival was an amazing opportunity to give Dutch music lovers a first taste and collect valued product feedback. 

The overall Festival mood was kept elevated with a strong artist line up, including BassJackersMike Williams, DJ Licious and Afro Bros
The full Hype Energy Drinks product line is available to order online on houseofnutrition.nl

Energy Drinks cans in the fridge.

There is a large amount of Hype Energy Drinks cans in the fridge at the event.

Currently focused on developing its local community through social media and B2B channels, Hype Energy will soon announce exciting plans to develop the brand in The Netherlands, through local activations, sponsorships and future offline expansion plans. 

Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re fuelled by passion and creativity. Our ambition is to become the world’s most innovative functional product company.

Our purpose is simple: to transform the way you live, work and play. What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow minds across the Middle East, Australia, Europe, Africa, and Latin America. But we won’t stop there!

Our company have a relentless commitment to innovation. This firms aims to make functional products accessible to everyone, ensuring each day is thrilling and daring. never settling for anything less than inspiring change and through our story-driven approach, we’re ready to disrupt the game.