2019 has been a busy year for Hype Energy in Egypt. 

After Enlite’s launch in the second quarter, Hype Energy introduced the Twisted line, featuring Cherry Punch and Tropical Punch flavors.

Twisted, with 5% fruit juice, offered ideal refreshment and energy for a scorching summer.

A nationwide digital campaign featured exclusive social media content, giveaways, and point-of-sale branding across all channels. Also, a special 2-pack promotion allowed consumers to try both flavors at a competitive price.

Two guy posing in front of the wall.

Two Egyptian guy posing with Hype Energy Drinks in front of the various colours of wall.

Cairokee announced their Empire 3rd Edition Concert on social media, followed by an influencer campaign featuring notable names like Sarrah Abdelrahma, Hazem Ehab, Nardine Farag, Laila Youssef, and Mohamed Yassin.

Additionally, 24 Egyptian influencers received exclusive gift boxes with the new flavors and VIP Passes for promotion.

A social media hashtag & posting activation was carried through to give fans the opportunity to win free concert tickets to their biggest show to this date.

The crowd on the concert

The crowd on the concert which sponsored by Hype Energy Drinks in front of the stage in blue light.

During the Cairokee Empire 3rd Edition event, Twisted product awareness saw a significant boost. Moreover, the event drew an impressive crowd of over 30,000 attendees, amplifying the impact of the brand. Hype Energy had a significant presence at the venue, offering a memorable experience with a large tent, entrance flags, and product availability.