Hype Energy Introduces New Design for 2019

The new design will improve visibility and differentiation of Hype Energy's product range on shelves. When it comes to standing out in the store, color and design are crucial, the new design will be rolled out in 2019 with this in mind. A striking 'band' element across the upper part of the can crea...


Since the first drop of Hype Energy was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks 2019 Range
Hype Energy Since 1994

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.