Hype Energy Drinks


Tennis star and 2015 Wimbledon Junior Champion Sofya Zhuk becomes latest Hype Energy ambassador

Sofya Zhuk, one of the most promising young tennis talents in Europe has announced a new partnership with Hype Energy following her ITF tournament win in Bursa, Turkey.Sofya Zhuk is a name discussed with excitement and wonder among tennis experts and pundits. The 17 year old from Russia has climbed ...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.