Hype Energy Drinks


Hype Energy to become the main sponsor of new eSports talent

The Hype team are delighted to announce the formation of a new link with Epsilon eSports.If there is something Epsilon are well known for in the eSports world; it’s for having an amazing eye for upcoming young talent. While developing their recruitment process, Epsilon eSports have had some of the b...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.