Hype Energy Drinks


Gamescom 2017: Relive the Hype

Welcome to Cologne, Germany, where just under one thousand exhibitors and a record breaking 350,000 gaming Romeos came to find their pixellated Juliet. And for those who weren't lucky enough to discover virtual love with any of 2017’s Summer releases, they found serenity, comfort and peace in the Cr...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.