Surfing Prodigy Bryan Perez Joins Hype Energy’s Athlete Team

The addition of the El Salvadorian surfer builds on Hype Energy’s existing Athlete Team in Latin America. Hype Energy has a strong history of supporting the surf community and with this addition to the Athlete Team, the energy drink brand continues to demonstrate support of local athletes and talent...


Since the first drop of Hype Energy was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks 2019 Range
Hype Energy Since 1994

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.