Hype Energy Drinks


Laughter, high fives and handshakes; a day behind the scenes with Force India

Silverstone; over 3 mile laps of speed, adrenaline and nervous bladders. The British Grand Prix is one of the most exhilarating races of the Formula One calendar. Maggot’s corner is the fastest of any circuit in the world, with cars going at speeds of 180MPH as they go round! For these reasons it wa...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.