Check out the Behind The Scenes cut of Fat Joe’s newest video ‘Cookin’ ft. Remy Ma and French Montana!

Filmed in Dubai, the crew takes their skills to the desert and shows us some insight into what was involved to execute this masterpiece. Fans can see the team keeping hydrated and fresh throughout the filming process, with our very own Hype Energy.


Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re fuelled by passion and creativity. Our ambition is to become the world’s most innovative functional product company.

Our purpose is simple: to transform the way you live, work and play.

What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow minds across the Middle East, Australia, Europe, Africa, and Latin America. But we won’t stop there!

Our company have a relentless commitment to innovation. This firms aims to make functional products accessible to everyone, ensuring each day is thrilling and daring. never settling for anything less than inspiring change and through our story-driven approach, we’re ready to disrupt the game.


Our ethos is all about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically and without limits.



Hype advocates for the challenger spirit in everyone, driving a global revolution in energy and performance. Our intentions are simple: to elevate the taste and quality of functional drinks.

Companies goal is nothing short of global dominance as the premier functional products brand. Our business lead by example, pushing boundaries to deliver innovative goods with unique benefits and nutritional attributes to people everywhere.