Hype ambassador and drift star, Haytham Samir, has welcomed Galal Hakeem and Khalid Ahmad, forming a brand new Hype Energy drinks racing trio.

“Rev it Up Competition” is one of the most successful and popular events on the Egypt drifting scene. Hype Energy’s racing team have proudly participated in it for the first time.The trio have done a great job in their first race and have qualified for the second round, lead by Haytham Samir, who finished the race in fourth position.

Interview with Haytham Samir.

Haytham Samir interview in front of his racing car in the racing suite. 


Keep your eyes on the Hype drifting team, they are champions on the rise!

Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re fuelled by passion and creativity. Our ambition is to become the world’s most innovative functional product company.

Our purpose is simple: to transform the way you live, work and play. What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow minds across the Middle East, Australia, Europe, Africa, and Latin America. But we won’t stop there!

Our company have a relentless commitment to innovation. This firms aims to make functional products accessible to everyone, ensuring each day is thrilling and daring. never settling for anything less than inspiring change and through our story-driven approach, we’re ready to disrupt the game.

HACK THE ALGORITHM. Our ethos is all about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically and without limits.

THE END GAME. Hype advocates for the challenger spirit in everyone, driving a global revolution in energy and performance. Our intentions are simple: to elevate the taste and quality of functional drinks.

Companies goal is nothing short of global dominance as the premier functional products brand. Our business lead by example, pushing boundaries to deliver innovative goods with unique benefits and nutritional attributes to people everywhere.