Sahara Force India is proud to announce the first ever signings for the Hype Energy eForce India team that will take part in the 2018 F1 Esports Series.

Young talents Mads Sørensen and Marcel Kiefer will join the team. Furthermore with one more driver to be signed from the upcoming F1 Esports Pro Draft on the 9th of July, to drive for the virtual Pink Panthers in this season’s competition, taking place in October and November.

The signing

Two of the most exciting drivers in the esports community is a statement of intent for Hype Energy eForce India, which enters the 2018 series aiming for success in its debut season.

Mads Sørensen

22-year-old racer is not new to the F1 Esports Series, having starred in last year’s Abu Dhabi finals where he claimed the DHL Fastest Lap Award.
The Dane, who is only in his third full season of simracing, practices for hours every day alongside his day job as a forwarding agent in a logistics company and sees his Abu Dhabi accolade as the biggest achievement in his career so far.

Marcel Kiefer

German pilot, 19, is a novice in simracing terms, having started racing competitively only after the launch of the F1 2017 game – but what he lacks in experience, he makes up in talent.

Having qualified for the semi-finals of the 2017 F1 Esports Series, he narrowly missed out on a place in the final despite the event being the first time he raced against real drivers.

The youngster, who alternates an intensive practice programme with work in the gym and his training to become an IT analyst, sees 2018 as a season where he can make the final step to the big game.

Otmar Szafnauer of Hype Energy eForce India:

“eForce India welcomes Marcel and Mads, anticipating a successful sim racing season. They also look forward to the F1 Esports Pro Draft. Marcel and Mads align with Hype Energy eForce India’s philosophy as young, rising stars set to challenge the establishment and turn heads in racing.”

Mads Sorensen playing esports .
Mads Sorensen playing esports at Force India headquarters in black Hype Energy Drinks t-shirt.

Mads Sørensen, Hype Energy eForce India driver:

“Racing for Hype Energy eForce India is a chance to learn, grow, and compete at the highest level. Expectations are high, and we are ready for the competitive F1 Esports Series. Hype Energy eForce India brings professionalism and access to F1 and sim racing expertise. We are eager to turn this into Esports Series performance.”

Marcel Kiefer playing esports.
Marcel Kiefer playing esports at Force India headquarters in black Hype Energy Drinks t-shirt.

Marcel Kiefer, Hype Energy eForce India driver:

“I’m excited and grateful. When I found out, I couldn’t believe it, like a kid. I knew hard work would pay off someday. Working with the team is incredible. Confident in success, working with my teammate for the constructors’ championship. Not overconfident, but we have a shot at the title.
Top competition awaits with the world’s best drivers. Excited to work with the team for personal improvement in driving skills.
Simracers often work alone, but now we have a professional team’s support. They can transfer F1 skills to esports.”

Bertrand Gachot, CEO, Hype Energy Drinks:

“ Hype Energy Drinks, a pioneer in esports, eagerly reveals the Hype Energy eForce India team lineup for the 2018 F1 Esports Series.
Mads and Marcel impressed us with their approach, attitude, and speed. They’re young and approachable, ready for our development program.”

Mads and Marcel are part of the team, and the third seat will go to a Pro Draft qualifier after the British Grand Prix. With 40 drivers chosen from 66,000, the competition is intense for the Hype Energy eForce India team.

The Pro Draft, partly live on July 9th, is a defining moment for 2018, marking Hype Energy eForce India’s public debut. Don’t miss it!