lotterer f1 dream a reality

Posted on 20/08/2014

Hype Energy drinks’ “believe” campaign makes F1 dream a reality for Lotterer

The global brand Hype Energy drinks is excited to be associated with 3 times Le Mans 24 Hours winner André Lotterer in achieving his dream to drive in Formula One on his favorite circuit at this weekend’s Belgian Grand Prix.

The 32 year old German racing driver will make his debut with the Caterham team at Spa-Francochamps. Lotterer, an immensely talented and smart driver, will try the impossible challenge to jump into an Formula One car mid season and compete with the best drivers in the world.

Reigning quadruple world champion Sebastian Vettel said "Andre absolutely deserves it, even if he is not sitting in the best car," Vettel admitted. "In my karting days he was one of my idols.”

Formula One is becoming a teenagers’ game and there are some great drivers who simply never had the time to make it to F1. This is where Hype’s “Believe” philosophy becomes a key component of this unlikely partnership. Unlikely because, in contrast to other major energy drinks brands, Hype Energy drinks is not focussing on motorsports but is positioned as a functional lifestyle drink. However the clear synergy with André comes from Hype’s “Self Belief” brand ideology that encourages people to believe in themselves and strive to achieve the impossible which perfectly supports Lotterer’s story.

Moreover, the collaboration is no surprise given Hype Energy’s origins on the F1 circuits in the year 2000 when former F1 racing driver, Bertrand Gachot took over as CEO of the business from Barry Cox (founder of Hard Rock Café).

“We are really excited about helping André Lotterer fulfill his life long ambition and extreme challenge of racing in Formula One mid-season. Who cares he is 32 years old. Through talent, determination and self belief he has been able to make this opportunity happen. From my heart I wish him all the best” Said Bertrand Gachot, who made his F1 debut with the ONYX Team at the 1989 French Grand-Prix.


music weekender!

Posted on 15/08/2014

Hype feeling the flow at reggae festival

Get your reggae on young professionals! The Montreal International Reggae Festival Inc. starts today 15th August 2014 and goes all the way until Sunday. Experience three days of colourful music showcasing internationally renowned reggae musicians as well as the best reggae ambassadors from Canada and the rest of the world. Besides the incredible music, the festival also provides a wonderful ambiance filled with restaurants, a range of stalls and plenty of activities for children as well.

Hype Energy Canada are the official energy drink sponsors and will be re-hydrating everyone throughout the day & night. Join the Hype girls in the bar and tent to enjoy a free sample!

More info:

Bahrain gets ready!

Posted on 14/08/2014


The party brand Hype Energy has finally arrived in Bahrain. 

Hype’s classic energy drink flavour Hype Energy MFP will be the first to appear on the Bahrain market. MFP contains B vitamins and is noted for its powerful energy content and its trademarked carbon fibre can design. 

Supporting the high flyers

Posted on 14/08/2014

hype energy is flying high in canada

The Hype Energy team in Canada are once again doing their bit for non-profit organizations this weekend by supporting the Eastern Townships Airshow (ETA) in Quebec. Starting tomorrow Hype will be part of a 3 day air show at the Roland-Desourdy Airport run by the the ETA, a non-profit organization created by passionate individuals to promote the region’s aerospace industry.

The Eastern Townships Airshow celebrates the huge amount of resources in the region that help integrate the eco-system of aviation in Quebec and offers a window to the public on the fascinating world of aviation which has seen an amazing growth over the past few years. The show will have performances from many international aerobatic artists. Visitors will be able to admire the collection of classic, modern and unique aircraft and meet many aviation industry personalities.

Join the Hype girls at the bar and in the Hype Energy drinks tent and enjoy a free sample!

Buy your tickets here:

Join the Eastern Townships Airshow Volunteers! If you wish to become one of the people being at the scenes at this Airshow, then click here:

Hype Energy USA partners with Vogue top supermodels

Posted on 15/07/2014

Hype Energy USA has collaborated with the world’s most respected fashion magazine, Vogue, for a new campaign for 2014-15. The campaign will feature some of the world’s top celebrities and models.

party mania!

Posted on 13/06/2014

Grand Prix parties have us revved up!

Well the Grand Prix parties rocked out!! Montreal’s heart was pounding to the beat of some of the best Grand Prix after parties. Party goers were fuelled to the max, all hyped up and ready to go!

 Take a look at what happened at GaltJoverseADN and Biddles

Can you spot yourself in the photos?

 Stay in touch at

djibouti talk

Posted on 12/06/2014

Look out for free samples!

Hype Energy drinks will be hitting the stores in Djibouti from August this year. Look out for the Hype team in supermarkets for your chance to obtain a free sample!

There are also rumours of a launch party in September..sShhhh! Well it wouldn’t be Hype without a party!

grand prix party schedule

Posted on 03/06/2014

Hype Energy’s Grand Prix Party Schedule

Given Hype Energy drinks’ background it is no surprise that we are sponsoring the Formula One Grand Prix Canada for the 8th year running!

It was back in 1997 when former F1 racing driver, Bertrand Gachot, took over the driving seat at Hype from Barry Fox, the original founder of Hype and also the Hard Rock Cafe. Since then Hype quickly developed a reputation as a quality party energy drink on the Formula One circuit.

Today, and for the past decade, the Hype Energy Canada team is run by the Silver brothers who work hard and play hard. So let the party roll on people!

At the Canadian Grand Prix 2014, Hype Energy is collaborating with top brands and venues in the heart of Montreal on a series of parties, kicking off on Thursday 5 June and partying every night until Sunday 8 June. See full schedule below.

Hype Energy will also launch an awesome competition this week in partnership with streetwear brand Bench, So keep those peepers firmly locked on for details folks!

Hype’s GPF1 Party Schedule:

Thursday 5 June - 22h/ 3h - Galt - Read more...

6, 7, 8 June - 10h/ 23h - Monkland Street and Crescent Street Festivals Read more...

Friday 6 June - 19h/ 3h - Full Capacity, Joverse. Read more...

Saturday 7 June - 19h/ 3h - ADN De Denis Gagnon, L’Arsenal Read more...

Sunday 8 June- 17h/ 3h - Momemtum, The After Party, Sharam, Velvet, L’ Auberge Saint Gabriel. Read more...

Sunday 8 June - 19h/ 2h - Grand Prix After Party, Biddles Jr Music Lounge. Read more...

View Photo Gallery of Hype F1 Montreal through the years.

Adn de denis gagnon, l'arsenal

Posted on 02/06/2014

Adn / Arsenal / Montreal June 07 at 7pm - 3am

Presenting the first in a new series of events about the DNA of Quebec contemporary creators.

ADN is a live laboratory where various forms of contemporary culture are invited to coexist to create innovative experiences that will call on all of your senses. This inaugural event will offer a rare opportunity to live, discover and help the best of our contemporary culture.

Tickets include:
Pop UP restaurant
Christian Pronovost and Plastik Patrick
Circo de Bakuza & The Nomads

VIP Access: 19h
Ultra VIP/ Table of 10
Regular access: 20h30

Dress Code: creative casual chic


Posted on 30/05/2014

The after party

Hype Energy is proud to be part of this exclusive evening hosted by L’Auberge Saint-Gabriel in collaboration with McLaren F1, Veuve Cliquot, Belvedere Vodka , to name but a few.
For many years Momentum has had the reputation of being THE closing event for the F1 Grand Prix of Montréal. Rub shoulders in a relaxed atmosphere with international and local celebrities, captains of industry and F1 pilots.

• Exclusive supper by reservation only, starting at 7pm.
• The after-party begins at 10pm featuring DJ SHARAM (of Deep Dish) and local artists Christian Pronovost (Lost Heroes / Innervisions) and Alain Vinet (Cirque du Soleil premier DJ).

Information / Reservation :

Venue website:

Address: 426 Saint-Gabriel, Montreal, H2Y 2Z9


HypeEnergy F1 Canada Momentum Aubergecontent

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