Hype Energy Drinks


Hype’s dream weekend with Sahara Force India: Glamourous terraces, yacht parties and the beautiful Yas Marina circuit

Hype Energy celebrates F1 racing with logo placed on prestigious rear wing. This past weekend at Hype Energy we we’re living it up at the Abu Dhabi Grand Prix with Sahara Force India F1 team. The weekend we watched the leading drivers in Formula One racing give excellent performances, as well as inc...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.