Hype Energy Drinks


Hype Energy brings the heat to ANUGA 2015

Energy drink lovers and curious consumers – Hype Energy have officially arrived in Germany! The Hype team are quickly preparing the finishing touches as we head to Cologne for ANUGA 2015 food & beverage trade show at Koelnmesse. Hype Energy are taking over Anuga this Saturday, October 10th until the...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.