Hype Energy Drinks


Catch up with Formula One driver Sergio Pérez

In early June, Sergio Pérez attended our Hype Energy US launch party where the HYPE team had the chance to get to know him even better. The Sahara Force India F1™ Team driver came all the way from Guadalajara, Mexico to Nashville, Tennessee to share with us one of the most important moments for Hype...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.