hype in equatorial guinea

Posted on 30/09/2014

hype energy drinks now available in equatorial guinea

The complete range of Hype Energy Drinks are now available in Equatorial Guinea, exclusively in Comercial Santy which has many stores around the country.



dead end race

Posted on 26/09/2014

The ultimate obstacle race 5th october in montreal

Hype Energy will be the official energy drink for the ultimate obstacle race on 5th October at Mont Habitant in Montreal. Organised by Adrenaline Event Promotions, the race is already 95% sold out with 9 days to go, so if you haven’t registered already, get going! 

The Dead End Race promises to see as many as 3000 people in attendance, plenty of smiles and everyone with a medal around their neck. The main attraction is a 48 foot long slide, plus an amazing floating obstacle courtesy of Propulsion Rafting, tremendous trenches, challenging climbing and much more fun stuff than you can shake a Go Pro stick at.

See how these guys did it, Gangnam Style! Who said “suits” were boring!

Please visit their website for more details: http://www.deadendrace.com/index.php/en/about-us/96-our-next-race

New tv commercial 2014

Posted on 02/09/2014

Get ready to feel the Hype!

Presenting our New TV commercial!

Share quoting #hypeenergy or @hypeenergy to be entered into our Prize Draw to win a Hype kit!

Feel the hype in Djibouti!

Posted on 29/08/2014

Free samples every thursday in casino supermarkets

Hype Energy drinks are now available in Djibouti. As part of the launch our Djibouti team will be giving away free samples of Hype Energy drinks every thursday in the Casino Supermarkets. So Come on, come and feel the Hype!

For more details of where to buy Hype in Djibouti Please contact sales@hype.com

fashion & design festival

Posted on 20/08/2014

Hype energy canada are great followers of fashion!

Hype Energy Drinks Canada is proud to be a part of the Fashion & Design Festival at the Voypaofficial booth in collaboration with our friends at Voypa (http://www.voypashop.com) . The festival is outdoor and runs for 4 days, starting this Wednesday 20th August and partying on until Saturday 23rd August at Place Des Festivals in the heart of downtown Montreal.

The prestigious fashion event celebrates the world of fashion and design through creative and quirky activities. Many well-known Canadian designers, retailers, up-and-coming creators and international fashion icons will share their art and vision. Activities include fashion shows, live creative sessions, design showcasing and musical performances. You will also spot the festival’s presence around the city with novel exhibits and original installations and unique experience open all.

More info: http://www.festivalmodedesign.com

lotterer f1 dream a reality

Posted on 20/08/2014

Hype Energy drinks’ “believe” campaign makes F1 dream a reality for Lotterer

The global brand Hype Energy drinks is excited to be associated with 3 times Le Mans 24 Hours winner André Lotterer in achieving his dream to drive in Formula One on his favorite circuit at this weekend’s Belgian Grand Prix.

The 32 year old German racing driver will make his debut with the Caterham team at Spa-Francochamps. Lotterer, an immensely talented and smart driver, will try the impossible challenge to jump into an Formula One car mid season and compete with the best drivers in the world.

Reigning quadruple world champion Sebastian Vettel said "Andre absolutely deserves it, even if he is not sitting in the best car," Vettel admitted. "In my karting days he was one of my idols.”

Formula One is becoming a teenagers’ game and there are some great drivers who simply never had the time to make it to F1. This is where Hype’s “Believe” philosophy becomes a key component of this unlikely partnership. Unlikely because, in contrast to other major energy drinks brands, Hype Energy drinks is not focussing on motorsports but is positioned as a functional lifestyle drink. However the clear synergy with André comes from Hype’s “Self Belief” brand ideology that encourages people to believe in themselves and strive to achieve the impossible which perfectly supports Lotterer’s story.

Moreover, the collaboration is no surprise given Hype Energy’s origins on the F1 circuits in the year 2000 when former F1 racing driver, Bertrand Gachot took over as CEO of the business from Barry Cox (founder of Hard Rock Café).

“We are really excited about helping André Lotterer fulfill his life long ambition and extreme challenge of racing in Formula One mid-season. Who cares he is 32 years old. Through talent, determination and self belief he has been able to make this opportunity happen. From my heart I wish him all the best” Said Bertrand Gachot, who made his F1 debut with the ONYX Team at the 1989 French Grand-Prix.


music weekender!

Posted on 15/08/2014

Hype feeling the flow at reggae festival

Get your reggae on young professionals! The Montreal International Reggae Festival Inc. starts today 15th August 2014 and goes all the way until Sunday. Experience three days of colourful music showcasing internationally renowned reggae musicians as well as the best reggae ambassadors from Canada and the rest of the world. Besides the incredible music, the festival also provides a wonderful ambiance filled with restaurants, a range of stalls and plenty of activities for children as well.

Hype Energy Canada are the official energy drink sponsors and will be re-hydrating everyone throughout the day & night. Join the Hype girls in the bar and tent to enjoy a free sample!

More info: http://montrealinternationalreggaefestival.com

Bahrain gets ready!

Posted on 14/08/2014


The party brand Hype Energy has finally arrived in Bahrain. 

Hype’s classic energy drink flavour Hype Energy MFP will be the first to appear on the Bahrain market. MFP contains B vitamins and is noted for its powerful energy content and its trademarked carbon fibre can design. 

Supporting the high flyers

Posted on 14/08/2014

hype energy is flying high in canada

The Hype Energy team in Canada are once again doing their bit for non-profit organizations this weekend by supporting the Eastern Townships Airshow (ETA) in Quebec. Starting tomorrow Hype will be part of a 3 day air show at the Roland-Desourdy Airport run by the the ETA, a non-profit organization created by passionate individuals to promote the region’s aerospace industry.

The Eastern Townships Airshow celebrates the huge amount of resources in the region that help integrate the eco-system of aviation in Quebec and offers a window to the public on the fascinating world of aviation which has seen an amazing growth over the past few years. The show will have performances from many international aerobatic artists. Visitors will be able to admire the collection of classic, modern and unique aircraft and meet many aviation industry personalities.

Join the Hype girls at the bar and in the Hype Energy drinks tent and enjoy a free sample!

Buy your tickets here: http://www.spectacleaeriencantons.com/en/billeterie

Join the Eastern Townships Airshow Volunteers! If you wish to become one of the people being at the scenes at this Airshow, then click here: http://www.spectacleaeriencantons.com/en/benevoles

Hype Energy USA partners with Vogue top supermodels

Posted on 15/07/2014

Hype Energy USA has collaborated with the world’s most respected fashion magazine, Vogue, for a new campaign for 2014-15. The campaign will feature some of the world’s top celebrities and models.

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