Hype Energy drinks eyes growth and expansion in Middle East & Asia in 2017

Posted on 24/02/2017

Beverage giant to expand its distributor and retail network after Gulfood 2017.


Hype Energy returned for the 5th year in a row to Gulfood 2017, the region’s largest food and beverage trade platform, to further consolidate its footprint in the Middle East while looking for expansion opportunities in Asia.


Gulfood 2017 stand people


Internationally renowned as the lifestyle energy drinks brand, Hype Energy drinks sales and marketing representatives were on-site to share their upcoming endeavours with F1’s Sahara Force India team, top music celebrities and urban sports; as well as the newest innovations and drinks to introduce to the FMCG beverage market.


“Gulfood always presents a unique opportunity to display our full product range to a highly-focused trade audience seeking new flavours and innovative sugar-free and low calorie products that meet consumers’ changing preferences. Following a very successful show last year, our targets for Gulfood 2017 were to work with new distributors with an international network of major retailers and expand to new  high potential growth markets,” said Bertrand Gachot, CEO of Hype Energy drinks.


Hype Energy drinks predicts a 25 percent growth in sales this year amid rising demand in the soft drinks beverage sector


Hype Energy’s sales forecast for 2017 is a minimum of 200 million cans, a 25 percent increase from 2016. The global soft drinks market is expected to grow at a rate of 2.4 percent worldwide this year, while the Middle Eastern and Asian markets are predicted to expand by 4.3 percent over the next five years, showing immense opportunities and avenues for growth for Hype Energy. 


Gulfood 2017 Bertrand


Hype Energy is headed by CEO and former F1 racing driver and 24 Hours of Le Mans winner, Bertrand Gachot. 


Hype Energy drinks are available in more than 45 countries spanning from the Middle East to Africa and North and South America. The company headquarters is in Dubai with satellite offices in Europe and the US. Hype Energy drinks are a more natural and premium way to enjoy energy drinks.