Hype Energy Drinks begins a partnership with Sahara Force India F1 Team

Posted on 12/03/2015

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The team led by Nico Hulkenberg and Sergio Perez will show the Hype Energy branding on the VJM08 car and on the drivers’ suits.

Hype Energy drinks is pleased to announce the beginning of a partnership with Sahara Force India, a Formula One racing team based in Silverstone, United Kingdom. Hype Energy branding will appear on the side pod wing of the team’s 2015 car, the VJM08, as well as on the drivers’ suits.

Sahara Force India Formula One Team is led by Indian businessman Vijay Mallya. Under his guardianship, the team has emerged as a competitive force capable of taking the fight to the biggest names in the sport. Last year was the team’s most successful season to date with a podium finish in Bahrain and a record 155 points scored. . For the 2015 season the team retains one of the most exciting driver line-ups on the grid with Nico Hulkenberg and Sergio Perez driving the VJM08.

Hype Energy was one of the first energy drinks on the market in 1994. Originally launched by the founder of Hard Rock Café, the brand is now owned by former Formula One driver, Bertrand Gachot. Under his leadership, Hype Energy has built a strong global network to become a leading lifestyle drink. Hype products are now available in over 45 countries worldwide.

Bertrand Gachot, CEO of Hype Energy: “I am very proud and excited about our new partnership with Sahara Force India; I am proud for Hype Energy drinks to sponsor the team I used to race with over 20 years ago! I loved working with its team members and I’m thrilled to meet them again. I’m also excited because Hype has a long history in motor-sports and lifestyle sponsorship. As the team’s supplier of Energy drinks over the last three years, this is a natural progression of our business collaboration.”

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I am delighted to welcome Hype Energy as our latest partner on the eve of the new season. It’s a dynamic and exciting brand that is a good fit with our team image and Formula One as a whole. The global appeal of the sport will provide Hype with a strong platform to continue building its global network and we look forward to a successful partnership.”

Find further information at F1i.com